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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/34523279 Title: From Lascaux to Brooklyn Author: Paul Rand Publisher: New Haven : Yale University Press, 1996. ISBN/ISSN: 0300066767 9780300066760 OCLC:34523279

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From Lascaux to Brooklyn

Author:	Paul Rand
Publisher:	New Haven : Yale University Press, 1996.
Edition/Format:	Book : English
Summary:	One of the world's leading graphic designers. Paul Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book. Rand awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous, and timeless activity -
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Document Type:	Book
All Authors / Contributors:	Paul Rand Find more information about:
ISBN:	0300066767 9780300066760
OCLC Number:	34523279
Description:	xi, 187 p. : ill. (some col.) ; 26 cm.
Contents:	Question... -- Answer... -- Ideas or the Life of Form -- Direction Magazine -- Poster (Art?) -- Corporate Decorum -- The Logo as Illustration -- Four Presentations -- Okasan Securities Company -- ET English First -- Hub TV -- Cummins Engine Company -- Tschichold versus Bill -- Object Lessons -- More about the Grid -- Born in Brooklyn.
Responsibility:	Paul Rand.

Abstract:

One of the world's leading graphic designers. Paul Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book. Rand awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous, and timeless activity - and he shows how this is conveyed in works of art from the Leaning Tower of Pisa to a painting by Cezanne. African sculpture, a Gorgan pitcher, and a park in Brooklyn, all of which are aesthetically pleasing no matter what their era, place, purpose, style, or genre. Rand defines aesthetics and the aesthetic experience, in particular as it affects the designer, and he helps members of his profession articulate and understand design problems by linking principles of aesthetics to the practice of design.

Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.

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