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Personalities and products : a historical perspective on advertising in America 预览资料
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Personalities and products : a historical perspective on advertising in America

著者: Edd Applegate
出版商: Westport, Conn. : Greenwood Press, 1998.
丛书: Contributions to the study of mass media and communications, no. 53
版本/格式: 图书 : 英语查看所有的版本和格式
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所有的著者/提供者: Edd Applegate
ISBN: 0313303649 9780313303647
OCLC号码: 37187541
描述: xii, 178 p. ; 22 cm.
内容: Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.
丛书名: Contributions to the study of mass media and communications, no. 53
责任: Edd Applegate.

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