RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 39455838 LA English T1 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research A1 Bearden, William O., A1 Netemeyer, Richard G., PB Sage Publications PP Thousand Oaks, Calif. YR 1999 SN 076191000X 9780761910008