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Serious play : how the world's best companies simulate to innovate
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Serious play : how the world's best companies simulate to innovate

Author: Michael Schrage
Publisher: Boston, mass. : Harvard Business School Press, 2000.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Schrage
ISBN: 0875848141 9780875848143
OCLC Number: 41326483
Description: xxiv, 244 p. ; 24 cm.
Contents: The new economics of innovation -- A spreadsheet way of knowledge -- Our models, ourselves -- Productive waste -- Preparing for surprise -- Perils of pathological prototyping -- S(t)imulating interventions -- Measuring prototyping paybacks -- Going meta: evolution as a business practice.
Responsibility: Michael Schrage.
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