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Named Person: Paul Rand; Paul Rand; Paul Rand
Material Type: Biography
Document Type: Book
All Authors / Contributors: Steven Heller; Paul Rand; Jessica Helfand
ISBN: 0714837989 9780714837987
OCLC Number: 41579491
Description: 255 p. : ill. (some col.) ; 30 cm.
Contents: Foreword / Armin Hofmann -- Introduction / George Lois -- 1. Routes: The boy art director -- 2. Advertising: Modernism comes to Madison -- 3. Publishing: The play instinct at work -- 4. Corporate Identity: Good design is good business -- 5. Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand -- Chronology / Georgette Ballance.
Responsibility: Steven Heller ; forward by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research, Elinor Pettit, Georgette Ballance].

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