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Named Person: Paul Rand; Paul Rand; Paul Rand
Material Type: Biography
Document Type: Book
All Authors / Contributors: Steven Heller; Paul Rand; Jessica Helfand
ISBN: 0714837989 9780714837987
OCLC Number: 41579491
Description: 255 p. : ill. (some col.) ; 30 cm.
Contents: Routes : the boy art director -- Advertising : modernism comes to Madison -- Publishing : the play instinct at work -- Corporate identity : good design is good business -- Paul Rand : author -- Paul Rand : the modern professor / by Jessica Helfand.
Responsibility: Steven Heller ; forward by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research, Elinor Pettit, Georgette Ballance].

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