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| Named Person: | Paul Rand; Paul Rand; Paul Rand |
|---|---|
| Material Type: | Biography |
| Document Type: | Book |
| All Authors / Contributors: |
Steven Heller; Paul Rand; Jessica Helfand |
| ISBN: | 0714837989 9780714837987 |
| OCLC Number: | 41579491 |
| Description: | 255 p. : ill. (some col.) ; 30 cm. |
| Contents: | Routes : the boy art director -- Advertising : modernism comes to Madison -- Publishing : the play instinct at work -- Corporate identity : good design is good business -- Paul Rand : author -- Paul Rand : the modern professor / by Jessica Helfand. |
| Responsibility: | Steven Heller ; forward by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research, Elinor Pettit, Georgette Ballance]. |
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Related Subjects:(9)
- Rand, Paul, -- 1914-1996. -- Criticism and interpretation.
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- Rand, Paul.
- Graphic arts.
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- Design -- États-Unis -- Histoire -- 20e siècle.
- Art publicitaire -- États-Unis -- Histoire -- 20e siècle.
- Grafische vormgeving.
