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The Lexus and the olive tree

Autor: Thomas L Friedman
Editorial: New York : Anchor Books, ©2000.
Edición/Formato: Libro : Inglés (eng) : 1st Anchor Books edVer todas las ediciones y todos los formatos
Resumen:
A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has  Leer más
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Detalles

Tipo de documento: Libro/Texto
Todos autores / colaboradores: Thomas L Friedman
ISBN: 0385499345 9780385499347
Número OCLC: 42923650
Notas: "Newly updated and expanded edition"--Cover. Originally published: New York : Farrar Straus Giroux, c1999. Includes index.
Descripción: xxii, 490 p. : ill. ; 21 cm.
Contenido: Opening scene, The world is ten years old -- Seeing the system: New system -- Information arbitrage -- Lexus and the olive tree -- ... And the walls came tumbling down -- Microchip immune deficiency -- Golden straitjacket -- Electronic herd -- Plugging into the system: DOScapital 6.0 -- Globalution -- Shapers, adapters and other new ways of thinking about power -- Buy Taiwan, hold Italy, sell France -- Golden arches theory of conflict prevention -- Demolition man -- Winners take all -- Backlash against the system: Backlash -- Groundswell -- America and the system: Rational exuberance -- Revolution is U.S. -- If you want to speak to a human being, press 1 -- There is a way forward.
Responsabilidad: Thomas L. Friedman.
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Resumen:

A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally. Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.

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