详细书目
| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
Craig S Fleisher; David L Blenkhorn |
| ISBN: | 1567205607 9781567205602 |
| OCLC号码： | 49959327 |
| 描述： | xiv, 331 p. : ill. ; 24 cm. |
| 内容： | What are the enduring issues in competitive intelligence? / Craig S. Fleisher, David L. Blenkhorn -- What effects does e-commerce have on competitive intelligence practice? / Richard C. Endrulat -- Are competitive intelligence practitioners professionals? / Craig S. Fleisher -- What key learning should corporate competitive intelligence specialists acquire from their military intelligence counterparts? / Bryce McCandless -- Should the field be called "competitive intelligence" or something else? / Craig S. Fleisher -- Can competitive intelligence be effectively applied to public-sector organizations? / R. Ben Wagner -- How can competitive intelligence practitioners avoid over-relying on the Internet? / Gregory Windle -- What are the "best practices" in using internal organizational sources for competitive intelligence? / Gregory Tombs -- Why is analysis performed so poorly and what can be done to improve it? / Craig S. Fleisher, Babette Bensoussan -- How has the advent of the Internet impacted the practice of competitive intelligence? / Lisa Callaghan -- Why should theory matter to competitive intelligence practitioners? / Conor Vibert -- Customer data collection and analysis : how do firms develop competence in customer intelligence management? / Charles H. Davis -- How can we determine which competitive intelligence software is most effective? A framework for evaluation / Paul Nikkel -- How do companies find the best balance between the technical and the personal in effective competitive intelligence systems? / Jay Marteniuk -- Why do so many firms fail at competitive intelligence? / Kestra Self -- How can businesses practice competitive intelligence on a modest budget? / Seema Varughese, Lilly Anne Buchwitz -- How can competitive intelligence best adapt to organizational change? / Kathleen LaPalme -- How does competitive intelligence planning in technology companies change over time? / Mark Lengies -- What types of people perform competitive intelligence best? A type-indicator approach / Robin Lahey -- Are there linkages between theories of intelligence and the practice of competitive intelligence? / Gregory Dilworth -- How can an organization's culture be changed to better support competitive intelligence? / Lisa Moffatt, Craig S. Fleisher -- What is the best form of relationship between competitive intelligence and marketing? / David L. Blenkhorn -- What is the relationship between competitive intelligence and knowledge management? / Victor Knip -- How will these enduring issues in competitive intelligence be resolved? / David L. Blenkhorn, Craig S. Fleisher. |
| 其他题名： | Competitive intelligence |
| 责任： | edited by Craig S. Fleisher and David L. Blenkhorn. |
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