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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Roy A Church; Andrew Godley |
| ISBN: | 071465390X 9780714653907 0714683264 9780714683263 |
| OCLC Number: | 50755342 |
| Description: | 150 p. : ill. ; 24 cm. |
| Contents: | The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff. |
| Responsibility: | editors, Roy Church, Andrew Godley. |
| More information: |
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