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| Type: |
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| Publisher: | New York : Columbia University Press, ©2004. |
| Editions: | 4 Editions |
| ISBN: | 0231113889 9780231113885 |
| OCLC: | 54536944 |
| Related Subjects: |
Child consumers -- United States -- History -- 20th century.
Market segmentation -- United States -- History -- 20th century.
Target marketing -- United States -- History -- 20th century.
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| Web Resources: | site.ebrary.com |
| Citations: | Cite this Item Export to EndNote Export to RefWorks |
| Additional Info: | Table of contents Book review (H-Net) |
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