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Raising consumers : children and the American mass market in the early twentieth century
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Raising consumers : children and the American mass market in the early twentieth century

Author: Lisa Jacobson
Publisher: New York : Columbia University Press, ©2004.
Series: Popular cultures, everyday lives
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lisa Jacobson
ISBN: 0231113889 9780231113885 0231113897 ) 9780231113892 (pbk. : acid-free paper
OCLC Number: 54536944
Description: xii, 299 p. : ill. ; 24 cm.
Contents: "Big sales from little folks": the development of juvenile advertising -- From thrift education to consumer training: reforming the child spender -- Heroes of the new consumer age: imagining boy consumers -- Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers -- Revitalizing the American home: playrooms, parenting, and the middle-class child consumer -- Radio clubs and the consolidation of children's consumer culture during the great depression.
Series Title: Popular cultures, everyday lives
Responsibility: Lisa Jacobson.
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