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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/54806064 Title: Born to buy : the commercialized child and the new consumer culture Author: Juliet Schor Publisher: New York : Scribner, 2004. ISBN/ISSN: 068487055X 9780684870557 0684870568 9780684870564 OCLC:54806064

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Born to buy : the commercialized child and the new consumer culture

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Born to buy : the commercialized child and the new consumer culture

Author:	Juliet Schor
Publisher:	New York : Scribner, 2004.
Edition/Format:	Book : EnglishView all editions and formats
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Juliet Schor Find more information about:
ISBN:	068487055X 9780684870557 0684870568 9780684870564
OCLC Number:	54806064
Description:	ix, 275 p. : ill. ; 24 cm.
Contents:	The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.
Other Titles:	Commercialized child and the new consumer culture
Responsibility:	Juliet B. Schor.
More information:	Publisher description Table of contents only Sample text

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