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The tipping point : how little things can make a big difference 预览资料
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The tipping point : how little things can make a big difference

著者： Malcolm Gladwell
出版商： Boston : Back Bay Books, 2002.
版本/格式： 图书 : 英语 : 1st Back Bay pbk. ed查看所有的版本和格式
提要：
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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文件类型： 书
所有的著者/提供者： Malcolm Gladwell
ISBN: 0316346624 9780316346627
OCLC号码： 55586972
注意： Originally published: Boston : Little, Brown, c2000.
描述： xii, 301 p. : ill. ; 21 cm.
内容： The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
责任： Malcolm Gladwell ; [with a new afterword by the author].

摘要：

Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

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