RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 55586972 LA English T1 The tipping point : how little things can make a big difference A1 Gladwell, Malcolm, PB Back Bay Books PP Boston YR 2002 SN 0316346624 9780316346627 AB Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.