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Got game : how the gamer generation is reshaping business forever
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Got game : how the gamer generation is reshaping business forever

著者: John C Beck; Mitchell Wade
出版商: Boston : Harvard Business School Press, ©2004.
版本/格式: 图书 : 英语查看所有的版本和格式
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: John C Beck; Mitchell Wade
ISBN: 1578519497 9781578519491
OCLC号码: 55870993
描述: x, 202 p. : ill. ; 25 cm.
内容: Introduction: Planet of the Rotting Minds? ... How Video Games Forged the Next Baby Boom -- Space Invader: How Games Became So Important Without the Rest of Us Noticing -- Sex, Violence, and Stereotypes: What We Worry About In Games ... And Why We Don't Need To -- Not the Real World: How the Experience of Gaming Differs From Just About Everything Else ... and Why That Makes Gamers Different -- Want 'Tude With That?: How Gamers' Values and Skills Shape Their Professional Performance -- Play Nice: After All That Time Alone, Can Gamers Be Great Team Players? -- Win or Go Home: How Video Games Built ROI Into This Generation's DNA -- Gamers On Top: What To Expect From Gamers as Executives -- Press Start to Continue: What's Next For Gamers--and Us.
责任: John C. Beck, Mitchell Wade.
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