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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Martin Howard; Douglas Rushkoff |
| ISBN: | 1932857052 9781932857054 |
| OCLC Number: | 57355488 |
| Notes: | Intended as a companion-workbook to illustrate the ideas found in Douglas Rushkoff's Coercion : why we listen to what "they" say (1999). |
| Description: | 191 p. : ill. ; 19 cm. |
| Contents: | 1. The retail zone : Supermarkets, showrooms and malls ; Financial institutions ; Medical professionals -- 2. The event zone : Music concerts ; Motivational seminars ; Mass meetings ; Crowd influence toolkit ; Stadiums and sport -- 3. The media zone : Television ; How they choose your news ; Newspapers ; Understanding the message ; Factory journalism ; Other media ; Public relations ; Opinion engineer's tool kit ; How to detect propaganda ; Schools -- 4. The personal zone : Friendships ; Influentials ; On the street ; Undercover marketing ; Children and families ; The new chain of command ; Cults and their tactics ; The Raëdlians ; Is it a cult? -- 5. The virtual zone : Your virtual identity ; The electronic leash ; Web browsers ; Email and messaging ; Computer games -- Appendix: Mind changing patents. |
| Responsibility: | Martin Howard. |
| More information: |
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