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We know what you want : how they change your mind
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We know what you want : how they change your mind

Author: Martin Howard; Douglas Rushkoff
Publisher: New York, NY : Disinformation Co., ©2005.
Edition/Format: Book : English
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Martin Howard; Douglas Rushkoff
ISBN: 1932857052 9781932857054
OCLC Number: 57355488
Notes: Intended as a companion-workbook to illustrate the ideas found in Douglas Rushkoff's Coercion : why we listen to what "they" say (1999).
Description: 191 p. : ill. ; 19 cm.
Contents: 1. The retail zone : Supermarkets, showrooms and malls ; Financial institutions ; Medical professionals -- 2. The event zone : Music concerts ; Motivational seminars ; Mass meetings ; Crowd influence toolkit ; Stadiums and sport -- 3. The media zone : Television ; How they choose your news ; Newspapers ; Understanding the message ; Factory journalism ; Other media ; Public relations ; Opinion engineer's tool kit ; How to detect propaganda ; Schools -- 4. The personal zone : Friendships ; Influentials ; On the street ; Undercover marketing ; Children and families ; The new chain of command ; Cults and their tactics ; The Raëdlians ; Is it a cult? -- 5. The virtual zone : Your virtual identity ; The electronic leash ; Web browsers ; Email and messaging ; Computer games -- Appendix: Mind changing patents.
Responsibility: Martin Howard.
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