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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/61687813 Title: Nonprofit marketing : marketing management for charitable and nongovernmental organizations Author: Walter W Wymer; Patricia A Knowles; Roger Gomes Publisher: Thousand Oaks, Calif. : Sage Publications, ©2006. ISBN/ISSN: 1412909236 9781412909235 OCLC:61687813

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Nonprofit marketing : marketing management for charitable and nongovernmental organizations

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Nonprofit marketing : marketing management for charitable and nongovernmental organizations

Author:	Walter W Wymer; Patricia A Knowles; Roger Gomes
Publisher:	Thousand Oaks, Calif. : Sage Publications, ©2006.
Edition/Format:	Book : English
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Walter W Wymer; Patricia A Knowles; Roger Gomes Find more information about:
ISBN:	1412909236 9781412909235
OCLC Number:	61687813
Description:	ix, 370 p. : ill. ; 24 cm.
Contents:	Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector.
Responsibility:	Walter Wymer, Jr., Patricia Knowles, Roger Gomes.
More information:	Table of contents only Publisher description Contributor biographical information

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