跳到内容
关闭窗口

请登入WorldCat 

没有张号吗？很容易就可以 建立免费的账号.

删除 忘了密码吗？
Naked conversations : how blogs are changing the way businesses talk with customers 预览资料
关闭预览资料

Naked conversations : how blogs are changing the way businesses talk with customers

著者： Robert Scoble; Shel Israel
出版商： Hoboken, N.J. : John Wiley, ©2006.
版本/格式： 图书 : 英语查看所有的版本和格式
提要：
Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive,  再读一些...
评估：

 

 

在图书馆查找

正在检索... 正在查找有这资料的图书馆...

详细书目

材料类型： 互联网资源
文件类型： 书, 互联网资源
所有的著者/提供者： Robert Scoble; Shel Israel
ISBN: 047174719X 9780471747192
OCLC号码： 61757953
注意： Includes indexes.
描述： x, 251 p. ; 24 cm.
内容： Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
责任： Robert Scoble and Shel Israel.
更多信息：

摘要：

Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description.

评论


标签

争取是第一个！
确认申请

您可能已经申请过这份资料。如果还想继续进行，请选确认。