详细书目
| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Michael Payne |
| ISBN: | 0275990303 9780275990305 |
| OCLC号码: | 62330676 |
| 描述: | xix, 332 p., [12] p. of plates : ill. ; 25 cm. |
| 内容: | Rings side seat -- Scorpion wars -- Shock and awe -- The shoemaker's vision -- Beyond a brand -- Beating the ambushers -- Operation perfect hosts -- Making IT happen -- To the brink and back -- Coming home -- The future of the rings -- Appendix: The rings and the small screen. |
| 责任: | Michael Payne ; foreword by Sir Martin Sorrell. |
| 更多信息: |
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添加标签 为 "Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand".
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