详细书目
| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Susan C Awe |
| ISBN: | 1591582423 9781591582427 |
| OCLC号码： | 62593622 |
| 描述： | xiii, 245 p. : ill. ; 24 cm. |
| 内容： | Introduction -- Why another book on entrepreneurship? -- Organization -- Ask and pay for help! -- 1. Are you an entrepreneur? -- What is an entrepreneur? -- What are the characteristics needed? -- A note of caution -- Self-assessment -- First resources to explore -- Talk about it! -- 2. Research, statistics, and information gathering -- Federal government statistics -- The U.S. Census Bureau -- The North America Industry Classification System (NAICS) -- FEDSTATS -- State government agencies -- Commercial publishers -- Statistical concepts -- 3. Start-up -- Select your business -- A cautionary note -- Research your business and industry -- Find trade associations -- Find newspaper and magazine articles, trade publications, and newsletters -- Determine your business structure -- Establish your business identity -- Financial statements -- Breakeven analysis -- Business licenses and permits -- Business location -- Insurance -- 4. Your business plan -- What is a business plan? -- Sample plans : where to find and how to use -- Essential elements of a business plan -- Format your plan -- Review, update, change your business plan -- The executive summary -- 5. Ups and downs of franchising -- Types of franchises -- Uniform franchise offering circular -- Researching franchise opportunities -- Advantages and disadvantages -- Franchising and you! -- Visit a franchise trade show -- A final cautionary note -- 6. Raising capital -- What will it cost? -- Sources of seed capital -- Traditional sources of loans -- Angel investors -- Venture capital -- 7. Marketing and advertising -- Your marketing plan -- Four P's of marketing -- Where to find marketing research -- Write your marketing plan -- Marketing activities -- 8. Management -- Principles of management -- Action plans -- Structuring your organization -- Organization chart -- Accounting/bookkeeping -- Technology -- Time management and organization -- 9. Personnel/human resources -- Determining what your needs are -- Hiring employees -- Good hiring practices -- Unsatisfactory employee performance -- Keeping good employees -- Employee Retirement Income Security Act (ERISA) -- Firing an employee -- 10. Legal/taxes -- Know the law -- Complying with the law -- Legalities of business names -- Tax basics -- How and when to use a lawyer -- Finding an accountant and/or a lawyer -- 11. Working with the government -- Small Business Administration -- FedBizOpps.gov -- Central contractor registration -- Business.gov -- Networking -- Request for proposals (RFPs) or negotiated procurement -- Writing bids and proposals -- State governments -- 12. Competitive analysis -- Identify your competitors -- Data gathering -- Monitor the competition constantly -- Analyzing competitive intelligence -- SWOT analysis -- Competitive advantage -- 13. Growing your business and moving on -- Growing your small business -- Exit strategies to consider -- Alternatives to selling -- Selling strategy for your business -- Mergers and acquisitions -- Employee stock ownership plans (ESOPs) -- Closing -- Initial public offering (IPO) -- Family succession -- Retirement -- Glossary. |
| 责任： | Susan C. Awe. |
| 更多信息： |
摘要：
Includes information on characteristics of an entrepreneur, NAICS, Where to find sample business plans, Types of franchises, Advantages and disadvantages of franchises, Marketing plans, market research, writing bids and proposals, SWOT analysis, etc.
标签
添加标签 为 "The entrepreneur's information sourcebook : charting the path to small business success".
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