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How to measure anything : finding the value of "intangibles" in business

Author: Douglas W Hubbard
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2007.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Douglas W Hubbard
ISBN: 9780470110126 0470110120
OCLC Number: 82367973
Description: xv, 287 p. : ill. ; 24 cm.
Contents: The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo simulation -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics.
Responsibility: Douglas W. Hubbard.
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