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by Ronald A Nykiel; Elizabeth Jascolt  BookLanguage: English Publisher: Binghamton, N.Y. : Haworth Hospitality Press, ©1998.
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by Malcolm McDonald; Warren J Keegan Book Language: English Publisher: Boston : Butterworth-Heinemann, ©2002.
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by David Parmerlee; American Marketing Association.  eBookLanguage: English Publisher: Lincolnwood, Ill. : NTC Business Books, ©2000.
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by Malcolm McDonald; Institute of Marketing. Book Language: English Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2002.
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by David Kent Stotlar Book Language: English Publisher: Morgantown, WV : Fitness Information Technology, ©2005.
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