skip to content
10 ways to screw up an ad campaign : and how to create ones that work Preview this item
ClosePreview this item
Checking...

10 ways to screw up an ad campaign : and how to create ones that work

Author: Barry H Cohen
Publisher: Avon, Mass. : Adams Media, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Advertising is critical for garnering exposure, and GBP, for a business. Yet, done incorrectly, advertising can miss the mark with the very customers a business is hoping to attract

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Barry H Cohen
ISBN: 1598690825 9781598690828
OCLC Number: 68693859
Description: vii, 262 pages ; 22 cm
Other Titles: Ten ways to screw up an ad campaign
Responsibility: Barry H. Cohen.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(4)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/68693859> # 10 ways to screw up an ad campaign : and how to create ones that work
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "68693859" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/2453438630#Place/avon_mass> ; # Avon, Mass.
    schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
    schema:about <http://dewey.info/class/659.113/e22/> ;
    schema:about <http://id.worldcat.org/fast/1121223> ; # Small business
    schema:about <http://experiment.worldcat.org/entity/work/data/2453438630#Topic/petites_et_moyennes_entreprises> ; # Petites et moyennes entreprises
    schema:about <http://experiment.worldcat.org/entity/work/data/2453438630#Topic/publicite> ; # Publicité
    schema:alternateName "Ten ways to screw up an ad campaign" ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2006" ;
    schema:creator <http://viaf.org/viaf/75741108> ; # Barry H. Cohen
    schema:datePublished "2006" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/2453438630> ;
    schema:inLanguage "en" ;
    schema:name "10 ways to screw up an ad campaign : and how to create ones that work"@en ;
    schema:productID "68693859" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/68693859#PublicationEvent/avon_mass_adams_media_2006> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/2453438630#Agent/adams_media> ; # Adams Media
    schema:url <http://catdir.loc.gov/catdir/toc/ecip0613/2006014706.html> ;
    schema:workExample <http://worldcat.org/isbn/9781598690828> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA665246> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/68693859> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2453438630#Topic/petites_et_moyennes_entreprises> # Petites et moyennes entreprises
    a schema:Intangible ;
    schema:name "Petites et moyennes entreprises"@fr ;
    .

<http://id.worldcat.org/fast/1121223> # Small business
    a schema:Intangible ;
    schema:name "Small business"@en ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
    schema:name "Advertising"@en ;
    .

<http://viaf.org/viaf/75741108> # Barry H. Cohen
    a schema:Person ;
    schema:birthDate "1952" ;
    schema:familyName "Cohen" ;
    schema:givenName "Barry H." ;
    schema:name "Barry H. Cohen" ;
    .

<http://worldcat.org/isbn/9781598690828>
    a schema:ProductModel ;
    schema:isbn "1598690825" ;
    schema:isbn "9781598690828" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.