skip to content
100 ideas that changed advertising Preview this item
ClosePreview this item
Checking...

100 ideas that changed advertising

Author: Simon Veksner
Publisher: London : Laurence King Publishing, 2015. ©2015
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Simon Veksner
ISBN: 9781780675565 1780675569 1780672349 9781780672342
OCLC Number: 897488428
Description: 216 pages : illustrations (chiefly color) ; 27 cm
Contents: The Poster --
Promotions --
Branding --
The Leaflet --
Press Advertising --
The Topical Ad --
Appropriation --
The Advertising Agency --
Publicity Stunts --
Regulation --
The Magazine --
Sex in Advertising --
Catalogues --
Product Placement --
Brand Characters --
Slogans --
Product Demonstration Ads --
Coupons --
Cinema Advertising --
Global Agency Networks --
Creatives --
Comparative Ads --
The Agency as Brand --
Celebrity Endorsement --
Public Service Advertising --
Direct Mail --
Stock Shots --
Women in the Workplace --
Radio --
Sponsorship --
Surrealism --
The Testimonial --
The Jingle --
Brand Managers --
Account Executives --
Television Advertising --
Research --
The USP --
The Infomercial --
Graphic Design --
The Brainstorm --
Awards --
The Personal Brand --
Ad School --
The Creative Revolution --
Humour --
The Challenger Brand --
The Hot Shop --
Brand Personality Theory --
The Political Attack Ad --
Campaigns --
Principles --
Democratization --
Professionalization --
Account Planning --
Superstar Directors --
Pop Music in Ads --
Product Parity --
Advertiser-Funded Channels --
The ESP --
Interesting Casting --
The Event Ad --
Word of Mouth --
Not Advertising --
Semiotics --
The Trade Press --
Advertising as Fiction --
Anti-Capitalism --
Global Advertising --
Trade Ads --
Lifestyle Advertising --
Media Proliferation --
Scam --
The Micro-Network --
The Rise of the Visual --
Digital Post-Production --
Postmodernism --
The Tissue Meeting --
Ambient --
Mobile --
Customer-Relationship Management --
Separation of Media --
Open Plan --
Viral Marketing --
Social Media --
Online Advertising --
Decline of the Commission System --
The Dot-Com Boom --
TiVo --
Search --
Media Neutrality --
Advergames --
Branded Content --
Interactive Advertising --
Facebook --
YouTube --
User-Generated Content --
Twitter --
Neuromarketing --
Behavioural Economics.
Other Titles: One hundred ideas that changed advertising
Responsibility: Simon Veksner.

Abstract:

A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions,  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(7)

User lists with this item (2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/897488428> # 100 ideas that changed advertising
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "897488428" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/2465074399#Topic/advertising> ; # Advertising
    schema:about <http://experiment.worldcat.org/entity/work/data/2465074399#Topic/branding_marketing> ; # Branding (Marketing)
    schema:about <http://experiment.worldcat.org/entity/work/data/2465074399#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/2465074399#Topic/markenpolitik> ; # Markenpolitik
    schema:about <http://experiment.worldcat.org/entity/work/data/2465074399#Topic/werbung> ; # Werbung
    schema:about <http://dewey.info/class/659.1/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/2465074399#Topic/advertising_history> ; # Advertising--History
    schema:alternateName "One hundred ideas that changed advertising" ;
    schema:author <http://experiment.worldcat.org/entity/work/data/2465074399#Person/veksner_simon> ; # Simon Veksner
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2015" ;
    schema:datePublished "2015" ;
    schema:description "A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry."@en ;
    schema:description "The Poster -- Promotions -- Branding -- The Leaflet -- Press Advertising -- The Topical Ad -- Appropriation -- The Advertising Agency -- Publicity Stunts -- Regulation -- The Magazine -- Sex in Advertising -- Catalogues -- Product Placement -- Brand Characters -- Slogans -- Product Demonstration Ads -- Coupons -- Cinema Advertising -- Global Agency Networks -- Creatives -- Comparative Ads -- The Agency as Brand -- Celebrity Endorsement -- Public Service Advertising -- Direct Mail -- Stock Shots -- Women in the Workplace -- Radio -- Sponsorship -- Surrealism -- The Testimonial -- The Jingle -- Brand Managers -- Account Executives -- Television Advertising -- Research -- The USP -- The Infomercial -- Graphic Design -- The Brainstorm -- Awards -- The Personal Brand -- Ad School -- The Creative Revolution -- Humour -- The Challenger Brand -- The Hot Shop -- Brand Personality Theory -- The Political Attack Ad -- Campaigns -- Principles -- Democratization -- Professionalization -- Account Planning -- Superstar Directors -- Pop Music in Ads -- Product Parity -- Advertiser-Funded Channels -- The ESP -- Interesting Casting -- The Event Ad -- Word of Mouth -- Not Advertising -- Semiotics -- The Trade Press -- Advertising as Fiction -- Anti-Capitalism -- Global Advertising -- Trade Ads -- Lifestyle Advertising -- Media Proliferation -- Scam -- The Micro-Network -- The Rise of the Visual -- Digital Post-Production -- Postmodernism -- The Tissue Meeting -- Ambient -- Mobile -- Customer-Relationship Management -- Separation of Media -- Open Plan -- Viral Marketing -- Social Media -- Online Advertising -- Decline of the Commission System -- The Dot-Com Boom -- TiVo -- Search -- Media Neutrality -- Advergames -- Branded Content -- Interactive Advertising -- Facebook -- YouTube -- User-Generated Content -- Twitter -- Neuromarketing -- Behavioural Economics."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/2465074399> ;
    schema:genre "History"@en ;
    schema:inLanguage "en" ;
    schema:name "100 ideas that changed advertising"@en ;
    schema:productID "897488428" ;
    schema:workExample <http://worldcat.org/isbn/9781780672342> ;
    schema:workExample <http://worldcat.org/isbn/9781780675565> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB4C7359> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/897488428> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2465074399#Person/veksner_simon> # Simon Veksner
    a schema:Person ;
    schema:familyName "Veksner" ;
    schema:givenName "Simon" ;
    schema:name "Simon Veksner" ;
    .

<http://experiment.worldcat.org/entity/work/data/2465074399#Topic/advertising_history> # Advertising--History
    a schema:Intangible ;
    schema:name "Advertising--History"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2465074399#Topic/branding_marketing> # Branding (Marketing)
    a schema:Intangible ;
    schema:name "Branding (Marketing)"@en ;
    .

<http://worldcat.org/isbn/9781780672342>
    a schema:ProductModel ;
    schema:isbn "1780672349" ;
    schema:isbn "9781780672342" ;
    .

<http://worldcat.org/isbn/9781780675565>
    a schema:ProductModel ;
    schema:isbn "1780675569" ;
    schema:isbn "9781780675565" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.