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|Description:||xvi, 238 pages : illustrations ; 21 cm|
|Contents:||AcknowledgmentsIntroductionSection 1: Getting a handle on advertisingSection 2: Advertising in newspapersSection 3: Making television advertising work for youSection 4: Have some fun on radioSection 5: Telephone directories - important for all businessesSection 6: High-impact outdoor signageSection 7: Direct mail advertisingSection 8: Advertising in magazinesSection 9: Advertising with other businessesSection 10: Writing your advertisement - the copy is criticalSection 11: Using the internet to advertise your businessBonus Section: 20 more advertising tipsA final word from the authorGlossary of advertising termsSmart advertising words and phrasesBlank forms and advertising checklistsRecommended reading|
|Other Titles:||One hundred and one ways to advertise your business
A hundred and one ways to advertise your business