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101 ways to advertise your business

Author: Andrew Griffiths
Publisher: Crows Nest, NSW, Australia : Allen & Unwin, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Effective advertising can have a huge impact on a business. This book includes step-by-step advice on how to create an advertisement that works, choosing the right type of advertising for you and how to ensure that your advertising is working to its full potential. Griffiths is an Australian marketing consultant.
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Document Type: Book
All Authors / Contributors: Andrew Griffiths
ISBN: 1865089826 9781865089829
OCLC Number: 57565084
Description: xvi, 238 pages : illustrations ; 21 cm
Contents: AcknowledgmentsIntroductionSection 1: Getting a handle on advertisingSection 2: Advertising in newspapersSection 3: Making television advertising work for youSection 4: Have some fun on radioSection 5: Telephone directories - important for all businessesSection 6: High-impact outdoor signageSection 7: Direct mail advertisingSection 8: Advertising in magazinesSection 9: Advertising with other businessesSection 10: Writing your advertisement - the copy is criticalSection 11: Using the internet to advertise your businessBonus Section: 20 more advertising tipsA final word from the authorGlossary of advertising termsSmart advertising words and phrasesBlank forms and advertising checklistsRecommended reading
Other Titles: One hundred and one ways to advertise your business
A hundred and one ways to advertise your business
Responsibility: Andrew Griffiths.
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Abstract:

Offers practical tips on advertising products and services simply, effectively, and without a big budget. This work offers advice on creating an advertisement, buying advertising space, and ensuring  Read more...

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