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The 1992 presidential campaign : a communication perspective

Author: Robert E Denton, Jr.
Publisher: Westport, Conn. : Praeger, 1994.
Series: Praeger series in political communication.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of "significant symbols" through human communication. As we attempt to make sense of our environment, "political bits" of communication inform our voting choices, world views, and legislative desires.
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Additional Physical Format: Online version:
1992 presidential campaign.
Westport, Conn. : Praeger, 1994
(OCoLC)624396733
Online version:
1992 presidential campaign.
Westport, Conn. : Praeger, 1994
(OCoLC)631753159
Named Person: Bill Clinton; George Bush; H Ross Perot; Bill Clinton; George Bush; H Ross Perot
Document Type: Book
All Authors / Contributors: Robert E Denton, Jr.
ISBN: 0275945596 9780275945596 027594560X 9780275945602
OCLC Number: 29670786
Description: xvii, 263 p. ; 25 cm.
Contents: A Communication model of presidential campaigns: a 1992 overview / Robert E. Denton and Mary E. Stuckey --
The Early campaign / Judith S. Trent --
The 1992 presidential nominating conventions: cordial concurrence revisited / David M. Timmerman and Larry David Smith --
The 1992 presidential debates / Robert V. Friedenberg --
Political advertising in the 1992 campaign / Lynda Lee Kaid --
A Time for change in American politics: the issue of the 1992 presidential election / Rachel L. Holloway --
Voter rationality and media excess: image in the 1992 presidential campaign / Alan Louden --
Television news and the advertising-driven new mass media election: a more significant local role in 1992? / Montague Kern and Robert H. Wicks --
The Electronic town hall in campaign '92: interactive forum or carnival of Buncombe? / Dan Nimmo --
Video verité: C-SPAN covers the candidates / Janette Kenner Muir.
Series Title: Praeger series in political communication.
Other Titles: Nineteen ninety-two presidential campaign.
Responsibility: edited by Robert E. Denton, Jr.

Abstract:

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of "significant symbols" through human communication. As we attempt to make sense of our environment, "political bits" of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective.

Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, "electronic town hall" meetings, and C-Span.

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