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1999 AMA Winter Educators' Conference : marketing theory and applications

Author: Anil MenonArun SharmaPeter-John GordonBert J KellermanAMA Winter Educators' ConferenceAll authors
Publisher: Chicago, Ill. : American Marketing Association, ©1999.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Anil Menon; Arun Sharma; Peter-John Gordon; Bert J Kellerman; AMA Winter Educators' Conference; American Marketing Association.
ISBN: 0877572755 9780877572756
OCLC Number: 41557395
Notes: "Volume 10."
Description: xviii, 276 pages : illustrations ; 28 cm
Other Titles: Marketing theory and applications
Responsibility: editors: Anil Menon, Arun Sharma ; managing editors: Peter J. Gordon, Bert J. Kellerman.

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