skip to content
The 2009-2014 world outlook for radio and out-of-home advertising Preview this item
ClosePreview this item
Checking...

The 2009-2014 world outlook for radio and out-of-home advertising

Author: Philip M Parker
Publisher: [San Diego, Calif.] : Icon Group International, ©2008.
Edition/Format:   eBook : Document : English
Summary:
This econometric study covers the world outlook for radio and out-of-home advertising across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Statistics
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Philip M Parker
ISBN: 9781435688490 143568849X 1281799475 9781281799470
OCLC Number: 298522238
Description: 1 online resource
Contents: Cover --
Contents --
1 INTRODUCTION --
1.1 OVERVIEW --
1.2 WHAT IS LATENT DEMAND AND THE P.I.E.? --
1.3 THE METHODOLOGY --
1.3.1 Step 1. Product Definition and Data Collection --
1.3.2 Step 2. Filtering and Smoothing --
1.3.3 Step 3. Filling in Missing Values --
1.3.4 Step 4. Varying Parameter, Non-linear Estimation --
1.3.5 Step 5. Fixed-Parameter Linear Estimation --
1.3.6 Step 6. Aggregation and Benchmarking --
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities --
2 SUMMARY OF FINDINGS --
2.1 THE WORLDWIDE MARKET POTENTIAL --
3 AFRICA, EUROPE & THE MIDDLE EAST --
3.1 EXECUTIVE SUMMARY --
3.2 AFGHANISTAN --
3.3 ALBANIA --
3.4 ALGERIA --
3.5 ANDORRA --
3.6 ANGOLA --
3.7 ARMENIA --
3.8 AUSTRIA --
3.9 AZERBAIJAN --
3.10 BAHRAIN --
3.11 BELARUS --
3.12 BELGIUM --
3.13 BENIN --
3.14 BOSNIA AND HERZEGOVINA --
3.15 BOTSWANA --
3.16 BULGARIA --
3.17 BURKINA FASO --
3.18 BURUNDI --
3.19 CAMEROON --
3.20 CAPE VERDE --
3.21 CENTRAL AFRICAN REPUBLIC --
3.22 CHAD --
3.23 COMOROS --
3.24 CONGO (FORMERLY ZAIRE) --
3.25 COTE D'IVOIRE --
3.26 CROATIA --
3.27 CYPRUS --
3.28 CZECH REPUBLIC --
3.29 DENMARK --
3.30 DJIBOUTI --
3.31 EGYPT --
3.32 EQUATORIAL GUINEA --
3.33 ESTONIA --
3.34 ETHIOPIA --
3.35 FINLAND --
3.36 FRANCE --
3.37 GABON --
3.38 GEORGIA --
3.39 GERMANY --
3.40 GHANA --
3.41 GREECE --
3.42 GUINEA --
3.43 GUINEA-BISSAU --
3.44 HUNGARY --
3.45 ICELAND --
3.46 IRAN --
3.47 IRAQ --
3.48 IRELAND --
3.49 ISRAEL --
3.50 ITALY --
3.51 JORDAN --
3.52 KAZAKHSTAN --
3.53 KENYA --
3.54 KUWAIT --
3.55 KYRGYZSTAN --
3.56 LATVIA --
3.57 LEBANON --
3.58 LESOTHO --
3.59 LIBERIA --
3.60 LIBYA --
3.61 LIECHTENSTEIN --
3.62 LITHUANIA --
3.63 LUXEMBOURG --
3.64 MADAGASCAR --
3.65 MALAWI --
3.66 MALI --
3.67 MALTA --
3.68 MAURITANIA --
3.69 MAURITIUS --
3.70 MOLDOVA --
3.71 MONACO --
3.72 MOROCCO --
3.73 MOZAMBIQUE --
3.74 NAMIBIA --
3.75 NIGER --
3.76 NIGERIA --
3.77 NORWAY --
3.78 OMAN --
3.79 PAKISTAN --
3.80 PALESTINE --
3.81 POLAND --
3.82 PORTUGAL --
3.83 QATAR --
3.84 REPUBLIC OF CONGO --
3.85 REUNION --
3.86 ROMANIA --
3.87 RUSSIA --
3.88 RWANDA --
3.89 SAN MARINO --
3.90 SAO TOME E PRINCIPE --
3.91 SAUDI ARABIA --
3.92 SENEGAL --
3.93 SIERRA LEONE --
3.94 SLOVAKIA --
3.95 SLOVENIA --
3.96 SOMALIA --
3.97 SOUTH AFRICA --
3.98 SPAIN --
3.99 SUDAN --
3.100 SWAZILAND --
3.101 SWEDEN --
3.102 SWITZERLAND --
3.103 SYRIAN ARAB REPUBLIC --
3.104 TAJIKISTAN --
3.105 TANZANIA --
3.106 THE GAMBIA --
3.107 THE NETHERLANDS --
3.108 THE UNITED ARAB EMIRATES --
3.109 THE UNITED KINGDOM --
3.110 TOGO --
3.111 TUNISIA --
3.112 TURKEY --
3.113 TURKMENISTAN --
3.114 UGANDA --
3.115 UKRAINE --
3.116 UZBEKISTAN --
3.117 WESTERN SAHARA --
3.118 YEMEN --
3.119 ZAMBIA --
3.120 ZIMBABWE --
4 ASIA --
4.1 EXECUTIVE SUMMARY --
4.2 BANGLADESH --
4.3 BHUTAN --
4.4 BRUNEI --
4.5 BURMA --
4.6 CAMBODIA --
4.7 CHINA --T$17994.
Responsibility: by Philip M. Parker.

Abstract:

This econometric study covers the world outlook for radio and out-of-home advertising across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for radio and out-of-home advertising. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/298522238> # The 2009-2014 world outlook for radio and out-of-home advertising
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
   library:oclcnum "298522238" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/2287957029#Place/san_diego_calif> ; # San Diego, Calif.
   schema:about <http://experiment.worldcat.org/entity/work/data/2287957029#Topic/advertising_outdoor_economic_aspects> ; # Advertising, Outdoor--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/2287957029#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS--Advertising & Promotion
   schema:about <http://id.worldcat.org/fast/1087172> ; # Radio advertising--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/2287957029#Topic/electronic_resource> ; # Electronic resource
   schema:about <http://id.worldcat.org/fast/797951> ; # Advertising, Outdoor--Economic aspects
   schema:about <http://dewey.info/class/659.142/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/2287957029#Topic/radio_advertising_economic_aspects> ; # Radio advertising--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/2287957029#Topic/radio_advertising_forecasting> ; # Radio advertising--Forecasting
   schema:about <http://experiment.worldcat.org/entity/work/data/2287957029#Topic/advertising_outdoor_forecasting> ; # Advertising, Outdoor--Forecasting
   schema:bookFormat schema:EBook ;
   schema:copyrightYear "2008" ;
   schema:creator <http://viaf.org/viaf/74540139> ; # Philip M. Parker
   schema:datePublished "2008" ;
   schema:description "Cover -- Contents -- 1 INTRODUCTION -- 1.1 OVERVIEW -- 1.2 WHAT IS LATENT DEMAND AND THE P.I.E.? -- 1.3 THE METHODOLOGY -- 1.3.1 Step 1. Product Definition and Data Collection -- 1.3.2 Step 2. Filtering and Smoothing -- 1.3.3 Step 3. Filling in Missing Values -- 1.3.4 Step 4. Varying Parameter, Non-linear Estimation -- 1.3.5 Step 5. Fixed-Parameter Linear Estimation -- 1.3.6 Step 6. Aggregation and Benchmarking -- 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities -- 2 SUMMARY OF FINDINGS -- 2.1 THE WORLDWIDE MARKET POTENTIAL -- 3 AFRICA, EUROPE & THE MIDDLE EAST -- 3.1 EXECUTIVE SUMMARY -- 3.2 AFGHANISTAN -- 3.3 ALBANIA -- 3.4 ALGERIA -- 3.5 ANDORRA -- 3.6 ANGOLA -- 3.7 ARMENIA -- 3.8 AUSTRIA -- 3.9 AZERBAIJAN -- 3.10 BAHRAIN -- 3.11 BELARUS -- 3.12 BELGIUM -- 3.13 BENIN -- 3.14 BOSNIA AND HERZEGOVINA -- 3.15 BOTSWANA -- 3.16 BULGARIA -- 3.17 BURKINA FASO -- 3.18 BURUNDI -- 3.19 CAMEROON -- 3.20 CAPE VERDE -- 3.21 CENTRAL AFRICAN REPUBLIC -- 3.22 CHAD -- 3.23 COMOROS -- 3.24 CONGO (FORMERLY ZAIRE) -- 3.25 COTE D'IVOIRE -- 3.26 CROATIA -- 3.27 CYPRUS -- 3.28 CZECH REPUBLIC -- 3.29 DENMARK -- 3.30 DJIBOUTI -- 3.31 EGYPT -- 3.32 EQUATORIAL GUINEA -- 3.33 ESTONIA -- 3.34 ETHIOPIA -- 3.35 FINLAND -- 3.36 FRANCE -- 3.37 GABON -- 3.38 GEORGIA -- 3.39 GERMANY -- 3.40 GHANA -- 3.41 GREECE -- 3.42 GUINEA -- 3.43 GUINEA-BISSAU -- 3.44 HUNGARY -- 3.45 ICELAND -- 3.46 IRAN -- 3.47 IRAQ -- 3.48 IRELAND -- 3.49 ISRAEL -- 3.50 ITALY -- 3.51 JORDAN -- 3.52 KAZAKHSTAN -- 3.53 KENYA -- 3.54 KUWAIT -- 3.55 KYRGYZSTAN -- 3.56 LATVIA -- 3.57 LEBANON -- 3.58 LESOTHO -- 3.59 LIBERIA -- 3.60 LIBYA -- 3.61 LIECHTENSTEIN -- 3.62 LITHUANIA -- 3.63 LUXEMBOURG -- 3.64 MADAGASCAR -- 3.65 MALAWI -- 3.66 MALI -- 3.67 MALTA -- 3.68 MAURITANIA -- 3.69 MAURITIUS -- 3.70 MOLDOVA -- 3.71 MONACO -- 3.72 MOROCCO -- 3.73 MOZAMBIQUE -- 3.74 NAMIBIA -- 3.75 NIGER -- 3.76 NIGERIA -- 3.77 NORWAY -- 3.78 OMAN -- 3.79 PAKISTAN -- 3.80 PALESTINE -- 3.81 POLAND -- 3.82 PORTUGAL -- 3.83 QATAR -- 3.84 REPUBLIC OF CONGO -- 3.85 REUNION -- 3.86 ROMANIA -- 3.87 RUSSIA -- 3.88 RWANDA -- 3.89 SAN MARINO -- 3.90 SAO TOME E PRINCIPE -- 3.91 SAUDI ARABIA -- 3.92 SENEGAL -- 3.93 SIERRA LEONE -- 3.94 SLOVAKIA -- 3.95 SLOVENIA -- 3.96 SOMALIA -- 3.97 SOUTH AFRICA -- 3.98 SPAIN -- 3.99 SUDAN -- 3.100 SWAZILAND -- 3.101 SWEDEN -- 3.102 SWITZERLAND -- 3.103 SYRIAN ARAB REPUBLIC -- 3.104 TAJIKISTAN -- 3.105 TANZANIA -- 3.106 THE GAMBIA -- 3.107 THE NETHERLANDS -- 3.108 THE UNITED ARAB EMIRATES -- 3.109 THE UNITED KINGDOM -- 3.110 TOGO -- 3.111 TUNISIA -- 3.112 TURKEY -- 3.113 TURKMENISTAN -- 3.114 UGANDA -- 3.115 UKRAINE -- 3.116 UZBEKISTAN -- 3.117 WESTERN SAHARA -- 3.118 YEMEN -- 3.119 ZAMBIA -- 3.120 ZIMBABWE -- 4 ASIA -- 4.1 EXECUTIVE SUMMARY -- 4.2 BANGLADESH -- 4.3 BHUTAN -- 4.4 BRUNEI -- 4.5 BURMA -- 4.6 CAMBODIA -- 4.7 CHINA --T$17994."@en ;
   schema:description "This econometric study covers the world outlook for radio and out-of-home advertising across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for radio and out-of-home advertising. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2287957029> ;
   schema:genre "Electronic books"@en ;
   schema:genre "Statistics"@en ;
   schema:inLanguage "en" ;
   schema:name "The 2009-2014 world outlook for radio and out-of-home advertising"@en ;
   schema:productID "298522238" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/298522238#PublicationEvent/san_diego_calif_icon_group_international_2008> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/2287957029#Agent/icon_group_international> ; # Icon Group International
   schema:url <http://www.myilibrary.com?id=179947> ;
   schema:url <http://www.myilibrary.com?id=179947&ref=toc> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=247104> ;
   schema:workExample <http://worldcat.org/isbn/9781281799470> ;
   schema:workExample <http://worldcat.org/isbn/9781435688490> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/298522238> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2287957029#Agent/icon_group_international> # Icon Group International
    a bgn:Agent ;
   schema:name "Icon Group International" ;
    .

<http://experiment.worldcat.org/entity/work/data/2287957029#Place/san_diego_calif> # San Diego, Calif.
    a schema:Place ;
   schema:name "San Diego, Calif." ;
    .

<http://experiment.worldcat.org/entity/work/data/2287957029#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS--Advertising & Promotion
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Advertising & Promotion"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2287957029#Topic/electronic_resource> # Electronic resource
    a schema:Intangible ;
   schema:name "Electronic resource"@en ;
    .

<http://id.worldcat.org/fast/1087172> # Radio advertising--Economic aspects
    a schema:Intangible ;
   schema:name "Radio advertising--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/797951> # Advertising, Outdoor--Economic aspects
    a schema:Intangible ;
   schema:name "Advertising, Outdoor--Economic aspects"@en ;
    .

<http://viaf.org/viaf/74540139> # Philip M. Parker
    a schema:Person ;
   schema:birthDate "1960" ;
   schema:familyName "Parker" ;
   schema:givenName "Philip M." ;
   schema:name "Philip M. Parker" ;
    .

<http://worldcat.org/isbn/9781281799470>
    a schema:ProductModel ;
   schema:isbn "1281799475" ;
   schema:isbn "9781281799470" ;
    .

<http://worldcat.org/isbn/9781435688490>
    a schema:ProductModel ;
   schema:isbn "143568849X" ;
   schema:isbn "9781435688490" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.