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The 2012 presidential campaign : a communication perspective

Author: Robert E Denton, Jr.
Publisher: Lanham : Rowman & Littlefield Publishers, Inc., [2014]
Series: Communication, media, and politics.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
2012 presidential campaign.
Lanham : Rowman & Littlefield Publishers, Inc., [2014]
(DLC) 2013015722
(OCoLC)833300843
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert E Denton, Jr.
ISBN: 9781442216754 1442216751
OCLC Number: 852898942
Description: 1 online resource (xviii, 202 pages).
Contents: The 2012 presidential-nominating conventions and the American dream: narrative and poltical division / Rachel L. Halloway --
Change in the communication demands of spouses in the 2012 nominating convention / Gwen Brown --
Presidential debates 2012 / Ben Voth --
"His to lose": strategic keys to challenging the incumbent in 2012 / Craig Allen Smith --
Political advertising in the 2012 U.S.U.S. presidential election / John C. Tedesco and Scott W. Dunn --
"Death by taxes": a postmortem on Romney's tax-return apologia / Joseph M. Valenzano III and Jason A. Edwards --
Presidential campaigns as cultural events: the convergence of politics and popular culture in election 2012 / Jeffrey P. Jones --
The new-media campaign of 2012 / John Allen Hendricks --
Explaining the vote in the election of 2012: Obama's reelection / Henry C. Kenski and Kate M. Kenski.
Series Title: Communication, media, and politics.
Responsibility: edited by Robert E. Denton, Jr.

Abstract:

This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the  Read more...

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This is a comprehensive analysis of Campaign 2012, from the growing political role of candidates' wives, to the dysfunctional presidential debates, to Romney's rhetorically challenged response to Read more...

 
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