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21st century communication : a reference handbook

Author: William F Eadie; Sage Publications.; Sage eReference (Online service)
Publisher: Thousand Oaks : Sage Publications, ©2009.
Series: 21st century reference series (Thousand Oaks, Ventura County, Calif.)
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Following the sections that introduce the discipline and a number of different approaches to studying communication phenomena, [the editor has] divided communication study into four basic properties: 1) the different processes that people typically use to accomplish the task of communicating with each other (such as message creation, information processing, and identity construction); 2) the forms and types of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
21st century communication.
Los Angeles : Sage, ©2009
(DLC) 2008043063
(OCoLC)251216055
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William F Eadie; Sage Publications.; Sage eReference (Online service)
ISBN: 9781412964005 1412964008 9781412950305 1412950309
OCLC Number: 310829915
Notes: Title from title screen (viewed 23 Nov. 2009).
Description: 1 online resource : illustrations, digital, HTML, PDF.
Contents: Volume 1. Preface --
About the editors --
About the contributors --
Part I. The discipline of communication --
Part II. Approaches to the study of communication --
Part III. Key processes of communication --
Part IV. Forms and types of communication --
Part V. Key characteristics of messages --
Part VI. Key communication relationships --
Part VII. Factors affecting communication --
Part VIII. Challenges and opportunities for communication --
Volume 2. Part IX. Media as communication --
Part X. Communication as a profession --
Part XI. Journalism --
Part XII. Public relations --
Part XIII. Advertising --
Part XIV. Media management --
Index.
Series Title: 21st century reference series (Thousand Oaks, Ventura County, Calif.)
Other Titles: Twenty-first century communication
Responsibility: general editor William F. Eadie.

Abstract:

Capturing all the major themes and subfields within communication this set covers approaches to the study of communication, key processes, forms and types, key characteristics of messages, key  Read more...

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