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The 21st century media (r)evolution : emergent communication practices

Author: Jim Macnamara
Publisher: New York : Peter Lang, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Macnamara
ISBN: 9781433109362 1433109360 9781433109386 1433109387
OCLC Number: 463454430
Description: vii, 408 pages : illustrations ; 23 cm
Contents: Introduction --
The new mediaspeak : media language and terminology today --
Understanding the mediascape : philosophies and theories of emergent media --
Sorting myths and cyberbole from trends and tipping points --
The future of community and culture --
The future of mediated politics --
The future of journalism --
The future of advertising --
Future media business models --
The future of public relations --
The future for organizations and business.
Other Titles: Twenty-first century media (r)evolution
Responsibility: Jim Macnamara.

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Suitable for media scholars and communication professionals, and a valuable text for courses in media studies, advertising, public relations, and organisational and political communication, this  Read more...

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"This is a truly excellent book. Jim Macnamara provides his readers - students and academics alike - with a thorough and thought-provoking text which is far-reaching in scope. An experienced Read more...

 
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