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The 30 day MBA in marketing : your fast track guide to business success

Author: Colin Barrow
Publisher: Philadelphia : Kogan Page, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

Provides a complete marketing 'course' spanning twelve disciplinary areas, and including such topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Barrow, Colin.
30 day MBA in marketing.
Philadelphia : Kogan Page, 2011
(DLC) 2011009119
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Colin Barrow
ISBN: 9780749462185 0749462183 0749462175 9780749462178 1283247364 9781283247368
OCLC Number: 759160530
Notes: Includes index.
Description: 1 online resource (x, 245 pages) : illustrations
Contents: Introduction to marketing --
Buyer behaviour --
Marketing strategy --
Products and services --
Advertising and promotion --
Place and distribution --
Pricing --
Maths for marketing --
Managing the marketing organization --
Marketing and the law --
Marketing plans and budgets --
The core.
Other Titles: Thirty-day MBA in marketing
Responsibility: Colin Barrow.

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..".[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Read more...

 
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