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The 30 day MBA in marketing : your fast track guide to business success

Author: Colin Barrow
Publisher: London ; Philadelphia : Kogan Page, 2016.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy,
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Document Type: Book
All Authors / Contributors: Colin Barrow
ISBN: 9780749474980 074947498X
OCLC Number: 921141403
Description: ix, 269 pages ; 24 cm
Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter - 0: List of Figures</li><li>Chapter - 0: List of Tables</li><li>Chapter - 0: Introduction</li><li>Chapter - 01: Introduction to marketing;</li><li>Chapter - 02: Buyer behaviour;</li><li>Chapter - 03: Marketing strategy;</li><li>Chapter - 04: Products and services;</li><li>Chapter - 05: Advertising and promotion;</li><li>Chapter - 06: Place and distribution;</li><li>Chapter - 07: Pricing;</li><li>Chapter - 08: People: managing the marketing organization;</li><li>Chapter - 09: Maths for marketing;</li><li>Chapter - 10: Marketing and the law;</li><li>Chapter - 11: Marketing plans and budgets;</li><li>Chapter - 12: Additional core general MBA subjects</li></ul></li></ul>
Other Titles: Thirty-day MBA in marketing
Responsibility: Colin Barrow.

Abstract:

Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.  Read more...

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