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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/20239332 Title: The 30-second president Author: Martin Koughan; Bill D Moyers; Rosser Reeves; Tony Schwartz; WNET (Television station : New York, N.Y.); KQED-TV (Television station : San Francisco, Calif.); Corporation for Entertainment and Learning; PBS Video; John D. and Catherine T. MacArthur Foundation. Library Video Classics Project Publisher: Alexandria, Va : PBS Video, [1988], ©1984. OCLC:20239332

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The 30-second president

Author:	Martin Koughan; Bill D Moyers; Rosser Reeves; Tony Schwartz; WNET (Television station : New York, N.Y.); All authors
Publisher:	Alexandria, Va : PBS Video, [1988], ©1984.
Edition/Format:	VHS video : VHS tape Visual material : EnglishView all editions and formats
Summary:	Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Advertising, Political -- United States. Television in politics -- United States. Advertising campaigns. View all subjects
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Genre/Form:	Documentary television programs Historical television programs Nonfiction television programs
Material Type:	Videorecording
Document Type:	Visual material
All Authors / Contributors:	Martin Koughan; Bill D Moyers; Rosser Reeves; Tony Schwartz; WNET (Television station : New York, N.Y.); KQED-TV (Television station : San Francisco, Calif.); Corporation for Entertainment and Learning.; PBS Video.; John D. and Catherine T. MacArthur Foundation. Library Video Classics Project. Find more information about:
OCLC Number:	20239332
Notes:	Videocassette release of the 1984 production. Segment from the television program: A walk through the 20th century with Bill Moyers ; episode 16. Dates vary: on cassette, c1984; publicity material, c1988. "John D. and Catherine T. MacArthur Foundation Library Video Classics Project."
Credits:	Editor, Christopher Dalrymple.
Performer(s):	Host, Bill Moyers.
Description:	1 videocassette (60 min.) : sd., col. with b&w sequences ; 1/2 in.
Details:	VHS.
Other Titles:	Thirty second president Walk through the 20th century with Bill Moyers (Television program)
Responsibility:	a presentation of, and produced in association with WNET/New York and KQED/San Francisco ; produced and directed by Martin Koughan ; writers, Bill Moyers, Martin Koughan ; created and developed by the Corporation for Entertainment and Learning, Inc. and Bill Moyers.

Abstract:

Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.

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The 30-second president

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