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The 30-second president

Author: Martin KoughanBill D MoyersRosser ReevesTony SchwartzWNET (Television station : New York, N.Y.)All authors
Publisher: Alexandria, Va : PBS Video, [1988], ©1984.
Series: Walk through the 20th century with Bill Moyers (Television program), episode 16.; Video classics (John D. and Catherine T. MacArthur Foundation. Library Video Classics Project)
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.
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Details

Genre/Form: Documentary television programs
Historical television programs
Nonfiction television programs
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Martin Koughan; Bill D Moyers; Rosser Reeves; Tony Schwartz; WNET (Television station : New York, N.Y.); KQED-TV (Television station : San Francisco, Calif.); Corporation for Entertainment and Learning.; PBS Video.; John D. and Catherine T. MacArthur Foundation. Library Video Classics Project.
OCLC Number: 20239332
Notes: Videocassette release of the 1984 production.
Segment from the television program: A walk through the 20th century with Bill Moyers ; episode 16.
Dates vary: on cassette, c1984; publicity material, c1988.
"John D. and Catherine T. MacArthur Foundation Library Video Classics Project."
Credits: Editor, Christopher Dalrymple.
Performer(s): Host, Bill Moyers.
Description: 1 videocassette (60 min.) : sd., col. with b&w sequences ; 1/2 in.
Details: VHS.
Series Title: Walk through the 20th century with Bill Moyers (Television program), episode 16.; Video classics (John D. and Catherine T. MacArthur Foundation. Library Video Classics Project)
Other Titles: Thirty second president
Walk through the 20th century with Bill Moyers (Television program)
Responsibility: a presentation of, and produced in association with WNET/New York and KQED/San Francisco ; produced and directed by Martin Koughan ; writers, Bill Moyers, Martin Koughan ; created and developed by the Corporation for Entertainment and Learning, Inc. and Bill Moyers.

Abstract:

Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.

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