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The 30 second seduction : a Consumer Reports special on television advertising

Author: Films Incorporated.; Home Box Office (Firm); Consumers Union of United States.; Tuscany Productions.
Publisher: Wilmette, Ill. : Films Inc., ©1985.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
An investigation of the modern television commercial, thirty seconds' worth of someone's creative ideas on how to capture the viewer's attention and arouse the viewer's imagination. Emphasizes that commercials talk about everything except the merits of the product.
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Details

Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Films Incorporated.; Home Box Office (Firm); Consumers Union of United States.; Tuscany Productions.
OCLC Number: 14186464
Notes: Title on container: Thirty second seduction.
Credits: Executive producers, Angela Solomon, Joan Shigekawa ; editor, Harvey Kopel ; narrator, Gene Lindsey ; music, Michael Minard ; researcher, Wendy Goldman.
Performer(s): Narrator, Gene Lindsey.
Description: 1 videocassette (VHS) (28 min.) : sound, color ; 1/2 in.
Other Titles: Thirty second seduction
Responsibility: [released by] Films Incorporated ; [presented by] Home Box Office ; producer, Allan A. Goldstein ; writer, Susan Kim ; produced by Consumers Union of United States, Inc. in association with Tuscany Productions, Inc.

Abstract:

An investigation of the modern television commercial, thirty seconds' worth of someone's creative ideas on how to capture the viewer's attention and arouse the viewer's imagination. Emphasizes that commercials talk about everything except the merits of the product.

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