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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/244066502 Title: 33 million people in the room : how to create, influence, and run a successful business with social networking Author: Juliette Powell Publisher: Upper Saddle River, N.J. : FT Press, ©2009. ISBN/ISSN: 9780137154357 0137154356 OCLC:244066502

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33 million people in the room : how to create, influence, and run a successful business with social networking

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33 million people in the room : how to create, influence, and run a successful business with social networking

Author:	Juliette Powell
Publisher:	Upper Saddle River, N.J. : FT Press, ©2009.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Genre/Form:	Case studies
Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Juliette Powell Find more information about:
ISBN:	9780137154357 0137154356
OCLC Number:	244066502
Notes:	Includes index.
Description:	xxi, 154 p. : ill. ; 24 cm.
Contents:	The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.
Other Titles:	Thirty-three million people in the room
Responsibility:	Juliette Powell.
More information:	Table of contents only

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