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33 million people in the room : how to create, influence, and run a successful business with social networking

Author: Juliette Powell
Publisher: Upper Saddle River, N.J. : FT Press, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in  Read more...
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Juliette Powell
ISBN: 9780137154357 0137154356
OCLC Number: 244066502
Notes: Includes index.
Description: xxi, 154 pages : illustrations ; 24 cm
Contents: The power of social networks --
Getting on and getting started --
Making social networks work for you --
The strength of the microcelebrity --
The need for authenticity --
The feedback loop --
Social capital--cultural capital--financial capital --
Virality and communities : opportunities in distribution --
Crowdsourcing and cocreating: opportunities in production --
Opening the channels, inside and out: opportunities in communication --
Success is where you find it.
Other Titles: Thirty-three million people in the room
Responsibility: Juliette Powell.
More information:

Abstract:

"Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking." "Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative - from planning through measurement, and beyond."--Jacket.

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