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33 million people in the room : how to create, influence, and run a successful business with social networking

Author: Juliette Powell
Publisher: Upper Saddle River, N.J. : FT Press, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Juliette Powell
ISBN: 9780137154357 0137154356
OCLC Number: 244066502
Notes: Includes index.
Description: xxi, 154 p. : ill. ; 24 cm.
Contents: The power of social networks --
Getting on and getting started --
Making social networks work for you --
The strength of the microcelebrity --
The need for authenticity --
The feedback loop --
Social capital--cultural capital--financial capital --
Virality and communities : opportunities in distribution --
Crowdsourcing and cocreating: opportunities in production --
Opening the channels, inside and out: opportunities in communication --
Success is where you find it.
Other Titles: Thirty-three million people in the room
Responsibility: Juliette Powell.
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