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The 4 A's of marketing : creating value for customers, companies and society

Verfasser/in: Jagdish N Sheth; Rajendra Sisodia
Verlag: New York : Routledge, 2012.
Ausgabe/Format   Buch : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles  Weiterlesen…
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Dokumenttyp: Buch
Alle Autoren: Jagdish N Sheth; Rajendra Sisodia
ISBN: 9780415898348 041589834X 9780415898355 0415898358 9780203802168 0203802160
OCLC-Nummer: 712124168
Beschreibung: 209 pages : illustrations ; 26 cm
Inhalt: How to succeed in marketing --
Marketing remix: introducing the 4A's --
Think like a customer --
Managing acceptability --
Managing affordability --
Managing accessibility --
Managing awareness --
Applying 4A analysis --
Appendixes : A. The "market value coverage" (MVC) audit ; B. Mini cases.
Andere Titel Four A's of marketing
Verfasserangabe: Jagdish Sheth, Rajendra Sisodia.
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Abstract:

Includes bibliographical references and index.  Weiterlesen…

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'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value Weiterlesen…

 
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