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The 4 A's of marketing : creating value for customers, companies and society

Autore: Jagdish N Sheth; Rajendra Sisodia
Editore: New York : Routledge, 2012.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles  Per saperne di più…
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Tipo documento: Book
Tutti gli autori / Collaboratori: Jagdish N Sheth; Rajendra Sisodia
ISBN: 9780415898348 041589834X 9780415898355 0415898358 9780203802168 0203802160
Numero OCLC: 712124168
Descrizione: 209 pages : illustrations ; 26 cm
Contenuti: How to succeed in marketing --
Marketing remix: introducing the 4A's --
Think like a customer --
Managing acceptability --
Managing affordability --
Managing accessibility --
Managing awareness --
Applying 4A analysis --
Appendixes : A. The "market value coverage" (MVC) audit ; B. Mini cases.
Altri titoli: Four A's of marketing
Responsabilità: Jagdish Sheth, Rajendra Sisodia.
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Includes bibliographical references and index.  Per saperne di più…

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'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value Per saperne di più…

 
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