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The 4 A's of marketing : creating value for customers, companies and society

著者: Jagdish N Sheth; Rajendra Sisodia
出版: New York : Routledge, 2012.
エディション/フォーマット:   書籍 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles  続きを読む
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ドキュメントの種類: 図書
すべての著者/寄与者: Jagdish N Sheth; Rajendra Sisodia
ISBN: 9780415898348 041589834X 9780415898355 0415898358 9780203802168 0203802160
OCLC No.: 712124168
物理形態: 209 pages : illustrations ; 26 cm
コンテンツ: How to succeed in marketing --
Marketing remix: introducing the 4A's --
Think like a customer --
Managing acceptability --
Managing affordability --
Managing accessibility --
Managing awareness --
Applying 4A analysis --
Appendixes : A. The "market value coverage" (MVC) audit ; B. Mini cases.
その他のタイトル: Four A's of marketing
責任者: Jagdish Sheth, Rajendra Sisodia.
その他の情報:

概要:

Includes bibliographical references and index.  続きを読む

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'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value 続きを読む

 
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