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The 4 A's of marketing : creating value for customers, companies and society

저자: Jagdish N Sheth; Rajendra Sisodia
출판사: New York : Routledge, 2012.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles  더 읽기…
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문서 형식:
모든 저자 / 참여자: Jagdish N Sheth; Rajendra Sisodia
ISBN: 9780415898348 041589834X 9780415898355 0415898358 9780203802168 0203802160
OCLC 번호: 712124168
설명: 209 pages : illustrations ; 26 cm
내용: How to succeed in marketing --
Marketing remix: introducing the 4A's --
Think like a customer --
Managing acceptability --
Managing affordability --
Managing accessibility --
Managing awareness --
Applying 4A analysis --
Appendixes : A. The "market value coverage" (MVC) audit ; B. Mini cases.
다른 제목 Four A's of marketing
책임: Jagdish Sheth, Rajendra Sisodia.
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Includes bibliographical references and index.  더 읽기…

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'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value 더 읽기…

 
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