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The 4 A's of marketing : creating value for customers, companies and society

Autor: Jagdish N Sheth; Rajendra Sisodia
Editora: New York : Routledge, 2012.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles  Ler mais...
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Jagdish N Sheth; Rajendra Sisodia
ISBN: 9780415898348 041589834X 9780415898355 0415898358 9780203802168 0203802160
Número OCLC: 712124168
Descrição: 209 pages : illustrations ; 26 cm
Conteúdos: How to succeed in marketing --
Marketing remix: introducing the 4A's --
Think like a customer --
Managing acceptability --
Managing affordability --
Managing accessibility --
Managing awareness --
Applying 4A analysis --
Appendixes : A. The "market value coverage" (MVC) audit ; B. Mini cases.
Outros Títulos: Four A's of marketing
Responsabilidade: Jagdish Sheth, Rajendra Sisodia.
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Resumo:

Includes bibliographical references and index.  Ler mais...

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'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value Ler mais...

 
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