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The 4 A's of marketing : creating value for customers, companies and society

著者: Jagdish N Sheth; Rajendra Sisodia
出版商: New York : Routledge, 2012.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles  再读一些...
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所有的著者/提供者: Jagdish N Sheth; Rajendra Sisodia
ISBN: 9780415898348 041589834X 9780415898355 0415898358 9780203802168 0203802160
OCLC号码: 712124168
描述: 209 pages : illustrations ; 26 cm
内容: How to succeed in marketing --
Marketing remix: introducing the 4A's --
Think like a customer --
Managing acceptability --
Managing affordability --
Managing accessibility --
Managing awareness --
Applying 4A analysis --
Appendixes : A. The "market value coverage" (MVC) audit ; B. Mini cases.
其他题名: Four A's of marketing
责任: Jagdish Sheth, Rajendra Sisodia.
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Includes bibliographical references and index.  再读一些...

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'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value 再读一些...

 
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