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The 4 A's of marketing : creating value for customers, companies and society

作者: Jagdish N Sheth; Rajendra Sisodia
出版商: New York : Routledge, 2012.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles  再讀一些...
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文件類型: 圖書
所有的作者/貢獻者: Jagdish N Sheth; Rajendra Sisodia
ISBN: 9780415898348 041589834X 9780415898355 0415898358 9780203802168 0203802160
OCLC系統控制編碼: 712124168
描述: 209 pages : illustrations ; 26 cm
内容: How to succeed in marketing --
Marketing remix: introducing the 4A's --
Think like a customer --
Managing acceptability --
Managing affordability --
Managing accessibility --
Managing awareness --
Applying 4A analysis --
Appendixes : A. The "market value coverage" (MVC) audit ; B. Mini cases.
其他題名: Four A's of marketing
責任: Jagdish Sheth, Rajendra Sisodia.
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Includes bibliographical references and index.  再讀一些...

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'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value 再讀一些...

 
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