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The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies

著者: Dick Stroud
出版: London ; Sterling, VA : Kogan Page, 2005.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change.
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ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Stroud, Dick.
50-plus market.
London ; Sterling, VA : Kogan Page, 2005
(DLC) 2005019164
(OCoLC)60839347
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Dick Stroud
ISBN: 0749442581 9780749442583 0749446749 9780749446741
OCLC No.: 62746116
注記: "In association with OMD."
Includes index.
物理形態: 1 online resource (xvi, 314 p.) : ill.
コンテンツ: Marketers on marketing to the over-50s --
The future is getting old(er) --
Myths and marketing myopia --
A global snapshot --
What's different about being 'old'? --
The strange world of segmentation --
The value of geodemographics --
The rules have changed --
From theory to practice --
Interactive channels : myths, facts and unknowns --
Interactive media for older eyes, hands and minds --
Communicating with the over-50s --
Thoughts about the creative --
What of the future?
その他のタイトル: Fifty-plus market
責任者: Dick Stroud.

概要:

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, this book provides a fresh approach to the way companies interact with their older customers. It explains  続きを読む

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