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6 steps to free publicity

Author: Marcia Yudkin
Publisher: Franklin Lakes, NJ : Career Press, ©2009.
Series: Listen Alaska.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
Summary:
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Yudkin, Marcia.
6 steps to free publicity.
Franklin Lakes, NJ : Career Press, ©2009
(DLC) 2008027707
(OCoLC)223881097
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marcia Yudkin
ISBN: 9781601639066 1601639066
OCLC Number: 703155087
Description: 1 online resource (287 pages)
Contents: pt. 1. Getting started with publicity --
pt. 2. Writing to get publicity --
pt. 3. Speaking and acting for publicity --
pt. 4. Polishing your publicity skills --
pt. 5. Keeping the publicity momentum going.
Series Title: Listen Alaska.
Other Titles: Six steps to free publicity
Responsibility: Marcia Yudkin.
More information:

Abstract:

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of Six Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques — from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: -Getting started — how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. -How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. -How to perform on radio, TV, or the Web like a pro. -Publicity writing tips that ensure you’ll be easily found online through search engines. -Strategies for building an audience of fervent fans online or within a geographical or special-interest community. -A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read Six Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

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