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60-minute brand strategist : the essential brand book for marketing professionals

Author: Idris Mootee
Publisher: Hoboken, New Jersey : Wiley, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Mootee, Idris, 1958-
60-minute brand strategist.
Hoboken : Wiley, 2013
(DLC) 2013005318
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Idris Mootee
ISBN: 9781118659960 1118659961 9781118659823 1118659821 9781118659861 1118659864
OCLC Number: 829387888
Notes: Includes index.
Description: 1 online resource
Contents: Introduction --
All about brands --
Branding in a postmodern culture --
Strategic perspective of branding --
Managing brand value --
About the author.
Other Titles: Sixty-minute brand strategist
Responsibility: Idris Mootee.

Abstract:

Showing you how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect  Read more...

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