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60 minutes. Pitching Prozac

Author: Michael Bronner; Denise Schrier Cetta; Vicki Mabrey; CBS News,
Publisher: New York, NY : Columbia Broadcasting System, 2003.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
In 2002, hundreds of people in Florida opened their mailboxes and found, in and among the junk mail and bills, padded envelopes full of powerful prescription drugs. Each package contained a one-month starter supply of Prozac Weekly, a new anti-depressant made by pharmaceutical giant Eli Lilly. None of the people had asked for the drugs or knew they were coming. How could that happen? It was a marketing scheme for  Read more...
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Details

Genre/Form: Television news programs
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Michael Bronner; Denise Schrier Cetta; Vicki Mabrey; CBS News,
OCLC Number: 914262398
Language Note: In English.
Notes: Title from resource description page (viewed June 24, 2015).
Description: 1 online resource (12 min.)
Other Titles: Sixty minutes.
Pitching Prozac
Responsibility: produced by Denise Schrier Cetta and Michael Bronner.

Abstract:

In 2002, hundreds of people in Florida opened their mailboxes and found, in and among the junk mail and bills, padded envelopes full of powerful prescription drugs. Each package contained a one-month starter supply of Prozac Weekly, a new anti-depressant made by pharmaceutical giant Eli Lilly. None of the people had asked for the drugs or knew they were coming. How could that happen? It was a marketing scheme for pitching Prozac - spearheaded by Eli Lilly sales reps - but also involving doctors, pharmacies and the medical records of unsuspecting patients. Correspondent Vicki Mabrey reports.

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