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The 7 universal laws of customer value : how to win customers & influence markets

Author: Stephen C Broydrick
Publisher: [Burr Ridge, IL] : [Irwin Professional Pub.], ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Here, Broydrick seeks to help readers learn from practical ideas, so that profits will soar and innovation will flourish. This guide demonstrates how managers can distinguish themselves from the  Read more...

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Additional Physical Format: Online version:
Broydrick, Stephen C.
7 universal laws of customer value.
[Burr Ridge, IL : Irwin Professional Pub.], ©1996
(OCoLC)768351040
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stephen C Broydrick
ISBN: 0786307323 9780786307326
OCLC Number: 34476894
Description: xiv, 121 pages : illustrations ; 24 cm
Contents: Defy Comparison --
Remove the Risk --
Qualify Your Customers --
Narrow Your Offerings --
Tell the Truth --
Consistency Beats Occasional Excellence --
Keep in Touch (More than a Bill) --
About Your Price.
Other Titles: Seven universal laws of customer value
Responsibility: Stephen C. Broydrick.
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