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The 75 greatest management decisions ever made

Author: Stuart Crainer
Publisher: New York : AMACOM, ©1999.
Edition/Format:   eBook : EnglishView all editions and formats
Database:WorldCat
Summary:
Publisher Fact Sheet

A pithy compendium celebrating pinnacles of decision-making that have shaped management through the ages.

Annotation

Sometimes controversial, sometimes irreverent, but always witty & informative, this book represents managerial genius across all (not just business-related) spectrums. Each entry describes a feat of management brilliance, extracts the invaluable lessons it contains & explores its ultimate impact. Readers will learn about the history-making decisions that gave rise to: the assembly line, the first reliable system of weights & measures, the credit card, the discovery of America, print & television advertising, the Walkman, Microsoft, CNN, the mainframe computer, the PC, the weight-loss industry, market research, mass production, brand management & more.  Read more...

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Genre/Form: Electronic books
Case studies
History
Additional Physical Format: Print version:
Crainer, Stuart.
75 greatest management decisions ever made.
New York : AMACOM, ©1999
(DLC) 99030611
(OCoLC)41285066
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stuart Crainer
ISBN: 058510106X 9780585101064 9780814404911 081440491X
OCLC Number: 43802730
Description: 1 online resource (xixx, 239 pages)
Contents: Industry inventors --
The name game --
Marketing magic --
Lucky foresight --
Leading by example --
Supermodels --
Getting on --
Competitive advantages --
Bright ideas --
People power --
The hall of infamy.
Other Titles: Seventy-five greatest management decisions ever made
Responsibility: Stuart Crainer.

Abstract:

Publisher Fact Sheet

A pithy compendium celebrating pinnacles of decision-making that have shaped management through the ages.

Annotation

Sometimes controversial, sometimes irreverent, but always witty & informative, this book represents managerial genius across all (not just business-related) spectrums. Each entry describes a feat of management brilliance, extracts the invaluable lessons it contains & explores its ultimate impact. Readers will learn about the history-making decisions that gave rise to: the assembly line, the first reliable system of weights & measures, the credit card, the discovery of America, print & television advertising, the Walkman, Microsoft, CNN, the mainframe computer, the PC, the weight-loss industry, market research, mass production, brand management & more.

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