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7up, the uncola story

Author: Bill BarreKarl IdsvoogCharlie MartellJohn FurrRay LyleAll authors
Publisher: New York : Insight Media, [2007]
Edition/Format:   DVD video : NTSC color broadcast system : English
Summary:
A documentary exploring the J. Walter Thompson Company's advertising campaign for 7up in the 1960s and 1970s. Includes excerpts of commercials.
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Genre/Form: Documentary films
Nonfiction films
Feature films
History
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Bill Barre; Karl Idsvoog; Charlie Martell; John Furr; Ray Lyle; Joel Slosar; Pat Taylor; Mandy Patinkin; Geoffrey Holder; Kent State University. School of Journalism and Mass Communication,; Insight Media (Firm),
OCLC Number: 182575511
Notes: "Cadbury Schweppes holds copyright on the advertisements shown in this film"--End credits.
Originally produced in 2007.
Performer(s): Interviewees: Charlie Martell, John Furr, Ray Lyle, Joel Slosar, Pat Taylor.
Actors appearing in TV commercial excerpts: Mandy Patinkin, Geoffrey Holder.
Description: 1 videodisc (82 min.) : sound, color ; 4 3/4 in.
Details: DVD-R, NTSC.
Contents: Beginnings --
The uncola --
Outdoor --
Teen angel --
Uncola nuts --
Uncola glass --
Radio --
Parodies --
See the light --
Endings.
Other Titles: 7-up :
Seven-up :
Uncola story
Responsibility: a film by Bill Barre & Karl Idsvoog ; in association with School of Journalism and Mass Communication, Kent State University.

Abstract:

A documentary exploring the J. Walter Thompson Company's advertising campaign for 7up in the 1960s and 1970s. Includes excerpts of commercials.

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